Philanthropy Asia Alliance (PAA) is the new philanthropic arm under the Temasek Trust umbrella, a not-for-profit initiative aimed to catalyse collective action and prime Asia as a force for the greater good. PAA works to develop thought and action leadership in philanthropy, and enable scalable impact through multi-sector partnerships and alliances.
Every Matter was engaged to create the branding and website for this regionally significant initiative, ensuring the identity reflected PAA’s ambition to unite changemakers across Asia. The design approach balanced credibility with warmth, positioning PAA as a trusted platform for collaboration while resonating with a diverse network of philanthropic partners, foundations, and institutions across the region.
The PAA emblem is a striking representation of the organisation’s resilience, stability, and potency. Drawing inspiration from rattan for it’s strength, the logo is fashioned with the acronym “PAA” in a bold letterform, with each letter encompassing three stripes.
We developed a comprehensive and robust brand system tailored for PAA, ensuring that every aspect of the brand reflects its core values and mission.
Some languages and writing systems that Noto Serif supports
Noto Serif was chosen as the primary typeface because of its extensive language support, which is essential for the philanthropy initiatives across Asia. Its versatility ensures that we can communicate effectively across diverse communities.
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