


Continental Steel is one of the largest premier steel purveyors in South East Asia.
With more than 40 years since its incorporation, we have been tasked to design a brand new identity, website, brand collaterals and strategic positioning to help launch the Singaporean-owned organisation towards its global expansion trajectory.
The logo is inspired by the beams Continental Steel supplies















Brand pattern system



Typography



Colour system



Namecard



Tote bag



Container



Uniform



Safety helmet






Mobile layouts






Product Catalogue



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