Continental Steel is one of the largest premier steel purveyors in South East Asia.
With more than 40 years since its incorporation, we have been tasked to design a brand new identity, website, brand collaterals and strategic positioning to help launch the Singaporean-owned organisation towards its global expansion trajectory.
The logo is inspired by the beams Continental Steel supplies
Brand pattern system
Typography
Colour system
Namecard
Tote bag
Container
Uniform
Safety helmet
Mobile layouts
Product Catalogue
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