Project Title

In 2022, we joined forces with Club 21, the crown jewel of luxury fashion in Asia, to give their brand a fresh new look. While preserving the brand's iconic Futura typeface, we created a new brand system that would elevate their visibility and adaptability across all consumer touchpoints, both online and in the physical world.




digital, print, branding

Logo evolution for the digital age.

Horizontal and stacked adaptations.

To celebrate its 50th anniversary, Club 21 revamped one of its flagship stores, Blackjack. Every Matter designed the store's interior graphic labels.

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