Dawn Ng is a multi-hyphenate visual artist working across a breadth of mediums, motives and scale. Her creative approach often toys with the idea of time and its effect on memory. Inspired by Dawn's ephemeral works of art, subtle details, such as looping loading animations and soft gradual fades, underscore the central theme of time and the transient in the artist’s works.
Our approach to the visual design and content structure was to subtract rather than to add; removing all but the requisite elements. The aim: to create a digital experience that places the presentation of her works in the forefront—devoid of superfluous distractions, the artwork is brought closer to the viewer.