Branding
/Product
Fuel Bar
Fuel Bar is a network of smart kiosks designed for runners.
Fuel Bar is our definition of what the perfect vending machine for runners would be – Stocked with the right kinds of fuel and hydration runners needed. It is also fast, cashless and connected.
Machine design, top view
Machine design, top view
NFC wallet wearable
NFC wallet wearable
Designed to give runners the nutritional edge in the fastest time possible
The Machine UX was inspired by the hydration points found along marathon routes. Fuel Bar dispenses a customised hydration and nutrition product on arrival. Runners simply pick and go.
Touch screen UI
The brand’s visual language is communicated through high energy colours, bold typefaces and action-driven photography.
Logotype